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ARBE

Brand design for autonomous vehicles tech company

Client: ARBE ROBOTICS

2017

Arbe is an Israeli tech company that develops an ultra high-resolution 4D-imaging radar with post-processing and simultaneous localization and mapping. My challenge was to emphasize the look and feel of a radar-based product and the autonomous world to set the initial guidelines for a rebranding and logo design. I offered two concepts to the client. They ultimately chose one inspired by circles and movement.

 
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