Branding proposal for a new real estate building project
Client: A. DORI (Shira Shechter)
Dori+ is a residential construction project by Alef Dori in Hod HaSharon - an Israeli city surrounded by nature, just outside Tel Aviv. As part of the Shira Shecter Studio design team, I created a concept and visual identity based on the idea of a “good life.” I was inspired by the “+” symbol in the company’s name, offering potential buyers something more than just a house. The concept drew on the local topography (foliage, flora and fauna) and community (healthy, active young families).