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Rebranding - logo, visual language for a lingerie retail chain

Client: FEMINA (Shira Shechter)


Femina is one of Israel’s oldest and largest lingerie chains, with 23 branches across the country. As part of the Shira Shechter Studio design team, my task was to rebrand the company to embody self-love, body positivity and confidence. I designed their updated logo, visual language, and brand identity. 

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