Roladin is one of Israel’s largest confectionery chains, with more than 75 branches across the country. As part of the Shira Shechter Studio design team, I crafted a new visual identity, and redesigned the company’s logo, packaging, posters, digital marketing, and interiors to give the brand a more Parisian, boutique, and luxurious feel.

The inspiration for this project is the famous Angelina cafe in Paris.