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Two branding strategies and identities proposals for commercial project.

Client: ELDAR INVESTMENTS (Collaboration with Shira Shechter)


Eldar Group, a leading real estate company in Israel, was building a new commercial project in Holon. The challenge was to offer a marketing and branding strategy for a 22-storey office tower at the entrance to the Holon business part, close to the new light-rail. The building has high architectural design, setting a new standard of luxury in the area. In collaboration with the Shira Shecter Studio design team, I presented two different marketing concepts that included a full visual identity for the brand: logos, icons, colour scheme, business cards, brochures, stationary, billboards, digital marketing, email campaigns, and floorplans.

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